Navarre, Florida

Navarre's
backyard
bait shop

Fresh bait, quality tackle, and the kind of local knowledge you can't find online — right here on Jesse Road.

Call Us Today Find Our Shop

What We Carry

Everything you need
to get on the water

Live bait selection at Holley Bait and Tackle

Live Bait

Shrimp, minnows, cut bait, and more — kept fresh daily. We stock what the local anglers are actually using right now.

Tackle and fishing gear at Holley Bait and Tackle

Tackle & Lures

From basic hooks to specialty lures for inshore and offshore. If it's trending on the Gulf right now, we'll have it.

Fishing rods and reels at Holley Bait and Tackle

Rods & Reels

Beginner setups to performance gear. We'll help you find the right combo for your target species and budget.

Gulf Coast fishing at Navarre

Inshore & Offshore

Whether you're casting from the pier at Navarre Beach or heading out to the structure, we've got the gear for both.

Coolers and fishing accessories

Supplies & Accessories

Coolers, line, leaders, nets, pliers, and the small stuff you always forget until you're already at the boat ramp.

Local fishing knowledge and advice

Local Knowledge

Not sure what's biting? Ask us. We know the tides, the spots, and the seasonal patterns around Navarre and the surrounding waters.

Navarre Beach and Gulf Coast waters

About Us

We're not a chain.
We're your neighbors.

Holley Bait and Tackle sits on Jesse Road in Navarre, right in the heart of one of the Gulf Coast's best-kept fishing secrets. We're not a big-box store with aisles of guesswork — we're a local shop run by people who actually fish these waters.

That means when you walk in, you get honest answers about what's working, what you actually need, and where to cast your line next. No upsells. No confusion. Just straightforward help from people who know the difference between a pompano jig and a whiting rig.

Whether you're a weekend angler pulling up for shrimp or an experienced saltwater fisherman prepping for a day on the structure, we've got your back — and your cooler stocked.

"The best bait shop on the coast, period. They always have what you need and the advice is spot-on."

— A regular angler in the Navarre area

Find Us

Come say hi

Address

7456 Jesse Rd
Navarre, FL 32566-9766

Phone

(850) 396-5071

Call or text — we're happy to help

Ready to fish?
Let's get you set up.

Stop by the shop or give us a call — we'll make sure you're stocked and ready for the water.

(850) 396-5071 Send an Email
Is this your business?This is my business